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As a Cirpass 2 Pilot Leader we are driving Real-World Digital Product Passport Innovation for Circular Industry

whatt.io is proud to be a core pilot contributor to CIRPASS‑2, the European Union’s flagship initiative for deploying Digital Product Passports (DPPs) in alignment with the Ecodesign for Sustainable Products Regulation (ESPR).

Our focus lies in delivering a high-impact, real-world DPP solution for the repair and lifecycle management of audio equipment and emergency lighting systems—two product categories where reliability, traceability, and circularity are essential.

our contribution

Our role

As a technology-driven company specializing in sustainable lifecycle management, whatt.io leads a use case focused on the repair and maintenance of audio equipment and emergency lighting systems.

By integrating smart identification tools like NFC, QR, and AI vision with modular data architecture based on the Asset Administration Shell (AAS), we are helping to turn the vision of interoperable, decentralized DPPs into a practical reality—empowering manufacturers, SMEs, and service providers alike.

Why CIRPASS‑2 Matters

We are building the physical metaverse and we strive to become the global leader in revolutionising product lifecycle management through innovative technology, with a commitment to ending waste and plastic pollution.

We envision a future where seamless access to product information, secure authentication, and sustainable practices are the norm, leading to a significant reduction in waste generation and the preservation of our environment.

By empowering businesses and consumers with knowledge, we strive to create a world where every product is valued, waste is minimised, and the circular economy thrives and paves the way for a cleaner and greener planet.

Join us to revolutionize product management. Our core values shape our journey toward an innovative, sustainable future.

Our Contribution to CIRPASS‑2

whatt.io enables a fully digital, modular, and decentralized approach to product lifecycle data. Specifically, we contribute:

Circularity by Design
We enable the DPP to evolve alongside the product—tracking modifications, repairs, upgrades, and ownership changes through a flexible, federated architecture.

Smart Identification & Automation
Our system integrates QR codes, NFC tags, and AI-based vision tools directly into products to support real-time updates, diagnostics, and automation of DPP workflows.

Local Production & Short Supply Chains
By collaborating with microfactories like Lostboyslab and Rethink Factory, we allow spare parts to be produced locally on demand via additive manufacturing—reducing emissions, downtime, and dependence on global logistics.

SME Enablement
Our architecture is built with interoperability and data sovereignty in mind. We empower manufacturers, service providers, and recyclers to participate in the digital circular economy without sacrificing IP or security.

Standards-Driven Development
We align with DPP4.0 protocols and emerging standards (IEC 61406, IEC 63278, IEC 61360) to ensure full compliance with ESPR and future-proof integration with EU-wide infrastructures.

Meet the whatt.io Team

Olle Jonsson

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Olle Jonsson

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Olle Jonsson

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Olle Jonsson

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Olle Jonsson

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Olle Jonsson

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Olle Jonsson

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Olle Jonsson

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Olle Jonsson

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Olle Jonsson

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Daniel Gayet

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Andreas Ivarsson

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Indra Sharma

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Sven Holmgren

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Yaakov Klein

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Albert M Nielsen

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Peter Markenvard

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Nathalie Bauer

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Johan Uddståhl

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Armik Aghakhani

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whatt.io AB Mobilgatan 8, 235 39 Malmö Sweden
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